House of Korea is committed to protecting your personal data and respecting your privacy. This policy explains how we collect, use, and protect your information when you visit our website or purchase products from us.
1. Who We Are
House of Korea is a UK-based retailer of Korean skincare products, operating via . For company and contact information, please visit our page.
2. Information We Collect
We may collect the following types of information:
Your name, address, email, and phone number
Account login credentials
Payment details (processed securely by third-party gateways)
Skin type preferences via our quiz (optional)
Browsing activity (cookies, analytics tools)
We collect data when:
You place an order
Contact us via forms
Sign up for newsletters
Use our site features such as the Skin Quiz
3. How We Use Your Data
We use your information to:
Fulfil orders and manage your account
Communicate updates or order confirmations
Improve website performance and user experience
Send promotional emails (if opted-in)
Detect and prevent fraud or abuse
You can opt out of marketing emails at any time by clicking “Unsubscribe” in any email footer.
4. Legal Basis for Processing
We process your data under lawful bases:
Contractual: To fulfil your purchases
Consent: For marketing communications
Legal obligation: Retaining invoices for tax compliance
Legitimate interests: Improving services and site usability
5. Cookies & Tracking
Our website uses cookies to enhance functionality and gather site usage data.
For details or to manage your preferences, visit our page.
Types of cookies:
Essential: cart and checkout
Analytics: browsing behavior
Marketing: remarketing pixels
6. Data Sharing
We do not sell your personal data. We may share your details with:
Payment processors (e.g. Stripe, PayPal)
Delivery couriers (Evri, Royal Mail)
Web hosting and email services
Legal or tax authorities if required by law
All partners are GDPR-compliant and only access data needed to provide their services.
7. How We Protect Your Data
We use SSL encryption, secure hosting, and email verification protocols. Access to customer data is limited to authorized staff only.
8. How Long We Keep Your Data
We retain your information for:
6 years for tax and legal records
Until you request deletion of your account or data (where applicable)
9. Your Rights
Under UK GDPR, you have the right to:
Access your data
Request corrections or deletion
Withdraw consent
File a complaint with the Information Commissioner’s Office (ICO)
To exercise any right, email us at:
10. External Links
Our site may contain links to third-party websites. We are not responsible for their privacy policies—please review their terms independently.
11. Changes to This Policy
We may update this Privacy Policy to reflect changes in law or services. You’ll see the latest date at the top of this page. We recommend checking this page periodically.
